The Chevron Championship features world-class athletes and celebrates women’s excellence on and off the golf course.
For the first time, the 2023 tournament took place in the Greater Houston, Texas, area – The Woodlands.
The challenge with this campaign was coming up with something completely different from the retro, Californian theme we had designed in 2022.
I worked alongside our talented Junior Designer (Joely Bytheway) to create a campaign that celebrates up and coming stars of the game as well as well known champions. The move to Texas called for a fresh new identity for the event and so we worked hard to incorporate core elements of the new course as well as come up with a new tagline “Stars are bright here’ both referring to the bright stars in the Texas sky, the Texas flag and the players as the stars themselves.
The campaign was rolled out on site, out of home branding on billboards and street banners as well as across social media
